Dan Bloom

Dan Bloom - MarCom

One of Israel’s leading marketing and public relations professionals and creator of www.textactive.com, Dan Bloom is an expert in promoting Israeli business to international customers, partners and audiences of all types. Dan is originally from California, were he spearheaded the international expansion of one of the country’s best-selling wine brands. Applying his well-developed marketing, communications and advertising expertise locally, Dan has helped Israeli high-tech powerhouses such as VCON, M-Systems, SanDisk and Meishar to attract attention, investors, partners and customers.

No news is good news (for your competition)

Posted by: Dan Bloom in General on Jan 16, 2011

Tagged in: Untagged

Is the news page on your company website up-to-date?

Leading companies typically make this a top priority. That’s because they know a fundamental truth…

Press releases show the world that a company is alive.

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The Power of Thanks

Posted by: Dan Bloom in Articles on Nov 24, 2010

Tagged in: culture

I have a hard time remembering jokes, but one I’ve heard has stayed with me for years…

An American, a Bangladeshi and an Israeli were shopping together at the supermarket. Arriving at the meat department, they saw a sign:

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8 Ways to Maximize the Marketing Potential of Your Next Vacation

Posted by: Dan Bloom in Articles on Oct 04, 2010

Tagged in: marketing

I just got back from taking some time off.
During the break, I had the rare opportunity to conduct some “serious marketing research” on the subject of vacation.
Now back in the office, I am happy to report that it’s possible to “have your cake and eat it, too!” In addition to providing the time to enjoy the finer things in life, vacation can have a positive impact on your marketing efforts.
Here are some ways you can leverage your next vacation for maximum marketing mileage:

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4 Fast & Easy Ways to Revitalize Your Online Marketing Efforts

Posted by: Dan Bloom in Articles on Jun 08, 2010

Tagged in: Online , marketing

(In this short article, I suggest some tips for saving you and your company from the online graveyard of stagnant websites).

Stale. Tired. Dead. Nobody plans for their website to be characterized as such, but, as they say, shit happens…

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A Simple 8-Week Launch Campaign

Posted by: Dan Bloom in General on Apr 27, 2010

Tagged in: Launch , Campaign

A crucial element in any product life cycle, the launch campaign has a dramatic impact on the way that your company and its offering are received by the market.

An Israeli-based high-tech company recently approached me for advice. They are preparing to launch a new product within the next two months and they want maximum exposure for minimum cost. They want to bring a mass audience to their web site. They want attention from customers, partners and investors.

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