Posted by: Dan Bloom
in General on Apr 27, 2010
A crucial element in any product life cycle, the launch campaign has a dramatic impact on the way that your company and its offering are received by the market.
An Israeli-based high-tech company recently approached me for advice. They are preparing to launch a new product within the next two months and they want maximum exposure for minimum cost. They want to bring a mass audience to their web site. They want attention from customers, partners and investors.