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A Simple 8-Week Launch Campaign

Posted by: Dan Bloom in General

Tagged in: Launch , Campaign

Dan Bloom

A crucial element in any product life cycle, the launch campaign has a dramatic impact on the way that your company and its offering are received by the market.

An Israeli-based high-tech company recently approached me for advice. They are preparing to launch a new product within the next two months and they want maximum exposure for minimum cost.  They want to bring a mass audience to their web site.  They want attention from customers, partners and investors.



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