It’s “sweeps season” in the processor marketing wars, and it will be interesting to see which architecture comes out on top of the pundits and analysts ratings game. Of course, in the entertainment world, the ratings sweeps measure actual programming uptake by the viewing audience. In processors, it’s a little tougher, as many of the cores being announced in this fall launch season won’t be seen in production for a couple of quarters to a couple of years.
I was recently reminded of Jen-Hsun Huang’s comments on the Atom processor’s prospects for use in mobile applications. As reported in Laptop Magazine, Jen-Hsun said, “You could give an elephant a diet, but it’s still an elephant.” Although Jen-Hsun was commenting on the prospects for Intel’s Moorestown version of Atom in mobile SOCs, the same comments apply to most embedded applications where Paul Otellini, Intel’s CEO, has recently said Moorestown will play.