Vice President of Market Intelligence, Investor and Public relations, CEVA.
While most of the smartphone industry’s eyes are focused on Mobile World Congress in Barcelona this week, there was a smartphone product launch in China today that is will make just as many headlines – Xiaomi finally revealed the long-awaited homegrown Pinecone Surge S1 Smartphone SoC. The launch took place in front of a packed audience, and millions of people watch the event streaming online – When I logged into the stream some 1 hour into the presentation, there were more than 4.7m viewers.
After a stellar 2015 for smartphone sales in China, all eyes are turning to India for the next few years. The country has just passed 1 billion cellular subscribers, yet less than 125 million are using smartphones today. In fact, India is slated to overtake the United States in 2016 to become the world’s second-largest market for smartphones after China.
Even moreso than China, India is particularly price-conscious when it comes to both the cost of smartphones and the data plans required to access the internet over the cellular networks. According to The Associated Chambers of Commerce of India, the affordable smartphone segment which includes handsets with in the price range of Rs 4,000 to Rs 10,000 ($30 – $150) accounts for 78% of all smartphone sales. And with operators set to battle it out to attract more subscribers onto their 3G and LTE networks, the mobile revolution in India is finally getting underway.
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