Augmented Reality Finally Hits the Mass Market with Pokemon Go; What’s Next?

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23 August 2016

A few months ago, I wrote a post about Augmented Reality (AR) and Virtual Reality (VR) devices showcased at the MWC in Barcelona. While there was a lot of hype around AR and VR at many booths, I felt that there was still something missing before this technology could really take off. The main drawbacks that I saw were dependence on external processing power, and short battery life, both resulting in tethered devices. I was curious to see what breakthrough would bring this technology to the mass market, and open the gateway for all its potential uses to the vast public. Over the past few weeks, I suddenly found myself doing a lot of walking and driving around with my kids. You guessed it, I am referring to Pokémon Go. This successful game, which allows users to capture, train, and battle virtual creatures in real life surroundings, emphasizes the above points.

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Yair Siegel

Director of Product Marketing, Imaging & Vision, CEVA.