No news is good news (for your competition)

Posted by 
in General
16 January 2011
Is the news page on your company website up-to-date?

Leading companies typically make this a top priority.  That’s because they know a fundamental truth… 

Press releases show the world that a company is alive. 

I learned this first-hand while working with some of the world’s leading silicon companies. 

As sure as night follows day, investors, potential customers and others would get a case of the “What Have You Done for Me Lately?” syndrome if we went too long without a press release.  Typically, after as little as 2 weeks without news, the emails, comments and phone calls would begin...

“Are you guys okay?”

“Did you go on vacation?”

“Are you sure I’m still on your mailing list?”

“Is there a problem?”

“Is anything happening?”

Etc., etc., etc.

Even a small “news hole” seemed to drive people into a panic… and that was during the “boom times.”

The current state of the economy seems to have magnified these concerns.  When a company lets time elapse without publishing a press release, people grow uncomfortable and begin to ask questions.

Making matters worse, the greater accessibility of information on the web seems to have inspired people to “Google more and email less.” Now, when current & potential customers, partners, investors and others wonder what’s happening, they don’t ask you or members of your company…  They search for answers and information on the web.

For this reason, it’s vitally important that your company publishes a regular stream of press releases to stay engaged with customers, investors, partners and others so that they know that you are alive and well.

One of Israel's leading marketing and public relations professionals, Dan Bloom is an expert in promoting Israeli business to international customers, partners and audiences of all types.  He can be contacted at This email address is being protected from spambots. You need JavaScript enabled to view it..

Last modified on Sunday, 16 January 2011 10:21